Scan first. Then design and measure. Then keep it sharp.
Menu engineering with behavioural science, in a fixed rhythm. We start with a free scan and only scale when the numbers justify it.
Free menu scan
For anyone who wants to know where their menu leaves margin.
Upload your menu and see first insights within 2 minutes. Personal advice follows within 3 working days.
- Check on naming, placement and framing
- With POS data: menu-engineering matrix (Star · Puzzle · Plowhorse · Dog)
- The three to five biggest levers
- Free, no obligation
Smart Menu Sprint
Your menu redesigned, live and measured.
We redesign your menu, guide the launch and measure the effect in your POS data. For chains on a few test sites with a control site. If the result disappoints, you stop after this cycle.
- Redesign and copy in your tone of voice
- Item-level measurement in your POS data
- For chains: test sites vs a control site
- Opt out after the first cycle
Performance Partnership
Because a menu is never finished.
Without follow-up, gains erode. We keep your menu sharp: per menu cycle for single restaurants, per location for chains.
- Every new or seasonal menu built on the same logic
- Quarterly food cost check: we re-steer when purchase prices move
- Results every cycle, per location for chains
- Insights from comparable venues that sharpen with every client
After the first cycle the partnership continues unless you stop. No one-off projects, but a menu that keeps performing.
Four steps, repeatable per menu.
Diagnose
Your menu and POS data. We place every dish in the menu-engineering matrix (Star, Puzzle, Plowhorse, Dog) and review naming, framing and placement.
Design & launch
New names, taste-led descriptions, layout and order. In your tone of voice. No 'sustainability' stickers.
Measure & adjust
Item-level before/after measurement, for chains with a control site and the same period last year. So we know whether it was us or the weather.
Keep it sharp
Every new menu on the same logic, a quarterly food cost check, results every cycle. For chains, rollout per cluster.
What we don't do
- No recipe changes.
- No price changes.
- No operational changes.
- No 'sustainability' labels.
- No advice without data.